Since 2019, major Internet giants have realized the strategic importance of mini-programs, and have deployed them one after another. Although this game of chess has been played frequently by opponents, Tencent is not in a hurry, and even has some "Buddhism". What gives Tencent this kind of confidence is his C-end moat. Just like C Level Executive List every time Tencent has conquered the city in new business, his starting point is that from the PC to the mobile Internet era, he has always been firmly on the throne of the basic communication tool, and there are almost no opponents. Soochow Securities has done a systematic analysis C Level Executive List on this. They likened the acquisition of users to the moat of Internet companies, and made it clear that the point of this definition lies in "users" rather than "traffic". From this point of view, to analyze the traffic levels of different Internet companies, it can be found that WeChat and QQ owned C Level Executive List by Tencent are classified into the basic communication tool level. It belongs to the necessary, high-frequency, and wide-coverage application scenarios.
The ceiling of the user scale is high, and the user needs are homogeneous. Therefore, the network effect is the most obvious, the user acquisition cost is very low, and the user's own conversion cost is very high High C Level Executive List, the cost of retaining users for the company is very low, so it is most likely to form a strong barrier. This moat makes Tencent's entire ecosystem based on communication. WeChat and QQ are the foundation and trunk of the entire business system, and the cornerstone C Level Executive List of Tencent's ecological pyramid. Communication + social networking has strong network effects and high transfer costs, making C Level Executive List the company's user assets very high. Big and solid, and then monetize on that foundation through games, advertising, other value-added services, and financial and cloud businesses. This is perfectly reproduced on the WeChat applet. Based on the unshakable C-side social advantage, more than 1 billion high-traffic chassis guarantees user access.
It comes with Tencent's social genes, and there are social relations and sharing fission. Natural advantage. Looking forward to the next step, mini programs cooperate with enterprise WeChat, official account C Level Executive List and payment business, and a perfect transaction ecology is taking shape: mini programs build transaction scenarios for merchants, while enterprise WeChat, official accounts and WeChat payment provide merchants with business tools, including Value-added services such as marketing C Level Executive List customer acquisition, corporate capital and member management, customer relationship and after-sales management, etc. Recently, the function of corporate WeChat customer circle of friends has also been officially opened. Li Guofei, a professional investor who pays C Level Executive List close attention to Tencent, repeatedly mentioned this word in his investment framework sharing, he said: "The companies we invest in must have strong competitiveness. How to evaluate them?
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