A New Era In Mobile How It Work

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With much discussion about mobile marketing and a raft of product announcements here at marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. When we started planning and prototyping our new mobile products, we met with a number of How It Work teams who had recently built their first generation mobile experiences in order to understand how their customers were engaging with their mobile apps and how they had approached the challenges of building those products. There How It Work were numerous insights that came out of those meetings and from our own customer research. One of the valuable lessons we learned was that building world-class mobile apps on ios and android can be tricky. Mobile apps can also differ in subtle ways from web apps, both in how they are built and in how users interact with them. In order to move quickly,

We here at marketo started our own internal projects and looked outside the How It Work company to those who had a solid track record of building quality products for mobile apps. In that pursuit, we were fortunate to have met the team at vessel The vessel.Io founders were not only recognized for building mobile apps that customers love, but they also had first-hand experience with some of the challenges that How It Work marketers face. In december 2014, we brought the two teams together. With the acquisition of vessel.Io, we quietly started working on the product that is now known as marketo mobile engagement. Across all of our products, How It Work our vision is to reinvent the way marketers engage with customers on mobile devices.




While there have been siloed approaches to mobile How It Work engagement, with marketo mobile engagement, we are making it easy for marketers to create and deliver mobile experiences as part of a consistent engagement with customers across digital channels.Direct mail: all snail mail should have instructions for sms opt-in printed on it. Mobile: send an opt-in text, such as “text yes to receive How It Work discounts and promotions from xyz company.” additionally, all of your customer-facing employees should be trained to ask for a customer’s How It Work permission for opt-in. This means that they need to be able to explain the benefits and details of your sms campaign (coupons, discounts, appointment reminders, events, etc.). 3. Write great messages text messages take a different form than emails and other channels of communication,