Audience is and what they want. This means mapping T-Shirt Design service out buyer personas and journeys before the proverbial pen hits the paper. Distribute and track: when producing any piece of content, here are three questions that must be thought through: why is it being produced? Where is it being distributed? How is it going to be tracked? Marketers will be at an immediate disadvantage without clear T-Shirt Design service answers. Match the right content to the right people: generational differences can be found in content preferences. Younger consumers prefer video and social content, for instance, whereas older generations are more comfortable with email. Make sure you know how best to reach your audience.

Those are the basics. Now let’s look at some T-Shirt Design service tips that can really kick-start your b2b content marketing: find your niche: no matter how good your content is, if you adopt the same perspective and talk about the same topics as everyone else in your field, you may as T-Shirt Design service well throw in the towel. Find a niche in your space—preferably an emerging trend that will be relevant in the next three to five years—and start creating content in that area. That way, when your topic hits the mainstream, you’ll be an established expert. Experiment and innovate: most of the advice we’ve given so far has be