Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and b2b buyers in the u.K., france, and germany. The findings reveal that european business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating Banner Design Service b2b and b2c landscapes are no longer distinct. The “creating epic customer experiences” report shows how the b2b buying experience is more similar to b2c, giving rise to a “business to everyone,” or “b2e” world. With 70% of b2b marketers saying they can’t differentiate, b2e poses a new challenge for all business in an already competitive Banner Design Service environment. The report highlights three areas of convergence: desire for security, protection, and transparency align b2b and b2c it’s safe to assume that all buyers
Both b2c and b2b—are looking for a great product at a reasonable price. Other buyer must haves are security, protection, and ease of business, are important to both consumers Banner Design Service and business buyers. Marketers won’t be surprised to learn that the vast majority of buyers say it’s vital a supplier is serious about protecting both their organization’s and their own personal data. 85% want to be treated fairly as a customer, and 78% want a brand to be transparent about how they work. The rise of Banner Design Service altruistic brand purpose in b2b b2b buyers are increasingly motivated by other factors. Sustainability is an essential area of consideration, with 67% of buyers seeking to work with companies that are striving to lower their impact on the environment.
Of course, a focus on green credentials is hardly a Banner Design Service nascent trend. Being eco-friendly has been a hot topic for years, and marketers are well aware of the value of this. What’s interesting is the emerging importance of brands showing their stance on people, ethics, and the “big social issues” of the day. In short: altruistic purpose and brand values. B2c and b2b buyer sentiments are converging. For Banner Design Service example, just as many consumers will no longer shop with retailers whose ethics they disagree with, 30% of b2b buyers will disengage from a brand whose values don’t match their own. 68% of b2b buyers place a high importance on how a company treats its employees
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