How a Leading Sea Marketplace

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hmkhairul136
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Joined: Sat Jun 18, 2022 5:56 am

How a Leading Sea Marketplace

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Peggy Zhu, head of brand and growth marketing at Shopee shares how its partnership with Google is helping brands optimize their e-commerce advertising. The surge in digital consumers E-Commerce Photo Editing over the last two years has kept brands on their toes as they strategize for growth. With 60 million new consumers paying for services online in Southeast Asia, brands have had to E-Commerce Photo Editing quickly embrace e-commerce marketing and adopt digital platforms for growth, including third-party e-commerce sites. E-commerce sites help brands reach both new and existing customers, especially during large sales events and the year-end shopping season.

At Shopee, 91% of users plan to shop during the year-end shopping period, and over 75% plan to spend more, but only 45% of shoppers know which brands to buy, leaving E-Commerce Photo Editing room for sellers to influence customers in their purchase journey.1 91% of Shopee users plan to shop during the year-end shopping period and over 75% plan to spend more However, until recently, brands couldn’t easily E-Commerce Photo Editing measure their marketing performance on marketplaces. Without performance data, it’s difficult for them to optimize campaigns, or even know if their e-commerce tracking is effective. So, Shopee partnered with Google to provide brands insights that enable them to make better informed decisions across their e-commerce advertising campaigns and marketplace listings.

Brands can now track conversions across retail platforms As one of the first marketplace to adopt Google’s Retail Partnerships with Google Ads program, Shopee has E-Commerce Photo Editing enabled brands to have data at their fingertips and know how their Google Ads campaigns are impacting sales on the shopping platform. Armed with these performance insights, brands have been able to E-Commerce Photo Editing quickly optimize their ad campaigns for greater online growth. Already, more than 2,000 brands across Southeast Asia have leveraged this strategic retail partnership for a first-mover advantage in driving marketplace sales. One of these brands is L'Oréal. The beauty company became the first in Thailand to pilot Google Ads with Shopee via the campaign “Acne Super Brand Day.” Together with Shopee, the company captured high-intent consumers across three of its beauty brands: La Roche-Posay, Vichy, and CeraVe, by driving traffic directly to the Shopee store for each brand.
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