l'expérience post-clic Image Manipulation

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Zarin
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Joined: Sun Jun 19, 2022 6:29 am

l'expérience post-clic Image Manipulation

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Decades ago, when your ad converted well, it added money to your bottom line. If people called your phone number or mailed a check after seeing your print ad, it was to buy your product. This is no longer the case. Today, on the Internet, an ad may have a Image Manipulation 100% click-through rate, but not earn your business a cent in revenue. Yet advertising is still considered the most important element of the advertising campaign, even if it is no longer what drives users to buy, sign up, download or call. Now what drives action Image Manipulation are load times, landing pages, and everything that happens after an ad is clicked. Online, this is called the post-click experience. The pre-click vs. post-click experience Before the Internet, there was only advertising and conversion. But the click changed all that.


Online, prospects take action by clicking on an ad, then take action again by choosing whether or not to claim an offer. Therefore, we can divide user experience into two parts when it Image Manipulation comes to a marketing campaign. Everything before the click, and everything after: The pre-click experience: the user experience before the click. Things like where your ad is shown, how Image Manipulation it's presented, its colors, titles, value proposition, etc. affect the pre-click experience. The post-click experience: it's all after the click. Things like visual hierarchy, conversion rate, retargeting, and message matching affect the post-click experience. Just as a headline is only good if it gets people to read the copy, an ad is only good if it gets people Image Manipulation to click through and visit the landing page. And a landing page is only effective if it drives visitors to convert. Advertisers know a lot of things that make for a good pre-click experience, but the elements affecting the post-click experience might seem a little more foreign. And you can't fix what you don't know is broken... 4 Things Every Advertiser Image Manipulation Should Know About Post-Click Optimization It's a sad truth that most advertising dollars are wasted. Google AdWords' average click-through rate is just 3.17% across all industries, and on the display network it's an embarrassing 0.63%: This means that on average, out of 100 people who see your ad, 96-99 of them don't click on it. And what's worse: when they click on it, only 0.77% to 3.75% of them convert.


To increase that conversion rate, here are a few things every advertiser should know to optimize the post-click experience: Message matching Posting an ad is like Image Manipulation making a promise. He tells viewers, "Here's what we have to offer." The last part of the promise is fulfilled when they claim your offer and determine if it was as advertised. But before you even get there, the Image Manipulation landing page needs to deliver on the promise of the ad by letting visitors know they're in the right place. This can be accomplished with the same title, colors and images as the ad. Your visitors won't bother to rate your Image Manipulation copy or even take a look at your form if they think you've pulled the old bait and are changing tack with your ad and landing page. Here's a great example of message matching from WordStream. Here is the ad: examples of Image Manipulation post-click optimization And the corresponding landing page: post-click ux landing pages No browsing On your website, navigation links help visitors move between pages to learn more about you. On your landing page, however, these Image Manipulation are holes that allow visitors to escape. And those holes kill your conversion rate.
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