How important is Google Shopping for retailersPhoto Background Removing

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naim
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Joined: Mon Jun 20, 2022 3:07 am

How important is Google Shopping for retailersPhoto Background Removing

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With the European Commission's (EC) Photo Background Removing recent decision to impose a massive $2.7 billion fine on Google for unfair practices, some light has been shed on comparison engines that have lost out over the past few years, searchers increasingly using Google alone for product navigation.The EC determined that Google's placement of Shopping Ads, also known as Product Offering Ads (PLAs), unfairly inhibited competing comparative shopping options from generating click-through traffic, and that Google must return the results of fairer research for these competitors.Photo Background Removing


When discussing the decision, there was a lot of talk about the potential harm to comparison engines and searchers from Photo Background Removing Google's current layout. However, little attention has been paid to advertisers paying for Google Shopping ads, which now drive a significant share of all website orders for most brands.Although Google is likely to appeal the decision, here we will explain what the impacts of the current decision could be on retailers.Google Shopping's share of orders from all retailer sites is steadily increasingThe median retailer that leveraged Google Shopping saw the highest share of all site orders attributed to PLAs in June 2017, at just over 14%.Compare that to just a 5% share at the start of 2015, and it's clear that Google Shopping is bigger than ever. And while this data is specific to the United States, it is representative of the type of growth also seen in Europe.This increase was the primary driver of growth in the total share of all site orders from non-branded paid search, which includes both text and PLA ads.Photo BackgrounRemoving As such, advertisers now rely heavily on Google Shopping to Photo Background Removing drivepeopletotheirproducts,anthhaveputconsiderable effort into optimizing Google Shopping campaigns ov.IfGooglewereforcedtoremoveShoppingadsfrosearchresults, advertisers would immediately lose a significant portion of orders to the site as a result - and there'guarantee they'd be able to win them back through a greater importance of other comparative purchases. engines (CSE).Other CSEs might gain traffic with Google's changes, but how would advertisers fare?Any significant tweaks to search results to make people more likely to turn to a traditional CSE over Google Shopping will likely immediately help CSEs make more money, as most CSEs themselves are just aggregators of content. 'advertisement. Advertisers pay CSEs for clicks on their product ads, which are featured on CSE websites.


This means ad revenue would be transferred from Google to the CSEs, with advertisers continuing to foot the bill. would advertisers continue to derive as much value from traditional CSEs as they currently derive from Google Shopping?Google offers advertisers a clean interface, editor and API to create and manage Google Shopping ads, with bid levers fattributes such as geographic region, device type, past site visitors and a a number of other possibilities. This means that brands can very effectively achieve their return on ad spend goals in Google Shopping, allowing them to maximize their ad spend and presence in PLA ad packs.Traditional CSEs, on the other hand, lag significantly behind Google in the management and Photo Background Removing reporting tools they can provide advertisers. Bidding systems for eBay and Connexity, the two largest traditional CSEs still in operation in the US, have grown in recent years, but they still pale in comparison to what's on offer in AdWords.This means that advertisers aren't always able to maximize their spend as effectively with these platforms as on Google. It's possible that CSEs will be able to upgrade their platforms in case traffic starts pouring in, but that's not a guarantee.It's also far from certain that Google's changes will boost traffic to the CSE site, as users may turn to a much more established purchasing option: Amazon.Will people switch from Google to Amazon if Shopping ads disappear Photo Background Removing
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