Understanding Modern Ghost Mannequin Effect

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naim@
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Joined: Thu Jun 23, 2022 6:14 am

Understanding Modern Ghost Mannequin Effect

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Tracking rankings is an important part of showing your clients that their Ghost Mannequin Effect SEO investment is paying off. Ranking high on Page 1 leads to organic traffic – and traffic (if managed correctly) means leads. Leads are ultimately what matters to a business, so does it matter if the customer ranks first, if they are in the pack of cards at the top of the search results page (SERP) , or if it owns the featured snippets space? In part, a cross section of SEO practitioners are to blame for the fixation on the top ranking. Unfortunately, a number of agencies still sell SEO and keyword optimization packages in a color-by-number fashion. Understanding modern Ghost Mannequin Effect SERPs & 038; Why there's more to the 1 ranking This is a chart that a former client of mine received via email from someone who offered them SEO services, they offered guaranteed rankings in 6 months for $47 per keyword, per month.

Ten years ago, when Google had mostly 10 blue links, it made sense to focus Ghost Mannequin Effect on being number one. Advertising Continue reading below However, as Google has progressed, it's important that our thinking as SEO professionals also evolves, and a big part of that is educating the market and customers. 10 blue links A number of studies over the past few years based on data from Google, Bing, and Yandex Webmaster Tools estimate that ranking 1 means you should expect around 33% of total page clicks. One of these studies was published by Philip Petrescu in 2014. When you look at Petrescu's study, you might notice that on average, pages 1-3 of the Ghost Mannequin Effect search result get 76.92% of the clicks. The remaining 23.08%, at the time, either went elsewhere, like paid ads or snippets, or didn't translate to a click at all.

This is because Google has not been a simple “10 blue links” model for some Ghost Mannequin Effect time now. With the continued changes and additions to an already deep arsenal of snippets and other special content result blocks, classic organic blue links become less important. Understanding modern SERPs & 038; Why there's more to the 1 ranking A slide from How Google Works: A Ranking Engineer's Perspective by Paul Haahr, SMX 2016 More recent studies have shown that the click-through rate for classic first position results ranking has decreased to 21% in recent years. Advertising Continue reading below Other studies, such as those by WordStream from Ghost Mannequin Effect December 2017, estimated a 37% decrease from the first position in 2015 to the first position in 2017. Notably, the CTR dropped by 39% when a snippet was present .
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