rick or Treating! Halloween night dissolves the barriers between the earthly world and the world of ghosts. And brands take advantage of the days leading up to the night of October 31 to carry out Halloween advertising campaigns using dayketing as a commercial strategy . You do not know what it is? We tell you! You may also be interested in: Master in Digital Marketing and Social Media INDEX OF CONTENTS What is dayketing? The dayketing or marketing strategy of the indicated date consists of using a specific day that has influence in society to carry out adapted marketing. This strategy has always been used in advertising campaigns with other traditional dates such as Christmas or the recent Black Friday. You may also be interested in: How to optimize a programmatic buying campaign? How to take advantage of Halloween advertising campaigns? Halloween has become the cultural celebration most used by companies for their commercial campaigns.
According to several studies, campaigns before, during cell numbers list and after Halloween have increased on social networks in recent years. SocialTools, on Facebook, and Google Plus point out that the most used words on these dates are pumpkins, zombies, witches, ghosts, candies and sweets, which easily become a trend. The same study indicates that young people up to 26 years of age are the ones who use this trend the most. More and more brands are standing out on this holiday with an original dayketing campaign that incorporates Halloween as a theme to promote their products. MASTER IN DIGITAL MARKETING AND SOCIAL MEDIA Join the digital change Get training from the best digital marketing professionals! You may also be interested in: Instagram Ads: How to advertise on Instagram? Halloween Advertising Campaign Ideas Brands big and small add to the pull of Halloween night.
Here are some of the most successful campaigns to inspire you: Call to Action: Brands invite customers to dress up and try their products or services for free or at a discount. For example, Burger King invites all users who dress up as a clown to get a Whopper on the night of October 31. Incidentally, with this campaign, the brand manages to ridicule its competition. Personification or customization of the brand: many brands, especially food brands, create original campaigns personalizing their products and characterizing them with a Halloween theme: Halloween advertising campaigns that are really scary - mini halloween Halloween advertising campaigns that are really scary - 1 Use fear as a promoter of the brand: we all like to laugh at fear on the night of October 31, that is why many brands use horror characters to promote their articles as if they were authentic influencers : Halloween advertising campaigns that are really scary - mcdonald halloween 300x228 If you want to know and keep up to date with all the marketing trends such as the dayketing strategy, consult our Master in Digital Marketing and Social Media , to train online with the help of professionals in the sector and acquire the necessary tools to boost your professional career.
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