Standing out among competitors, conveying the essence of a brand or product are the key tasks of slogans. In this article, you will find tips on how to find a catchy phrase that will help your business. How to create a memorable slogan for your company Types, functions and purpose of the slogan The slogan is a short phrase that expresses the meaning of an advertising message. The slogan is used to evoke and fix the necessary associations with the brand or product in the public. If the phrase is short and clear, if it accompanies the product (along with the name and logo) and is also shown in advertising, the public will remember it.
In this case, it can be said that the slogan has fulfilled the following functions: Attract the attention of the target audience to the company or product. Form the Special Database necessary emotional image associated with the brand / product. Complement the key message spread in the advertising message. Emphasize the benefits of the product/brand. There is no single classification of slogans; each expert offers his own, and all are correct in their own way. For example, there is a technique to divide these phrases into rhyming and non-rhyming, those that include the name of the company or independent. It can be easier by dividing the slogans by product or brand: product slogans are designed to increase sales.
They focus on a unique selling proposition ("He keeps going and going and going" / "He follows and follows and follows"); brand slogans (or image) express the company's philosophy ("I'm Loin' It" / "I love it"). There are also unified options, in which the product offer is combined with the brand's philosophy. For example, “Nokia: connecting people”. Conclusion: When creating a slogan, you have to decide what exactly it should communicate and to which audience. This is more important than trying to classify messages and put them into strict frameworks. How to create a slogan to attract the public? The process of creating a brand or product slogan can be roughly divided into two stages. The first is collecting and analyzing data. The second is to form ideas from the information received.
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