These are really important metrics for estimating

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Souravseoxpte34
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Joined: Wed Mar 29, 2023 3:28 am

These are really important metrics for estimating

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Don't give up on measurements Although the effectiveness of content marketing is difficult to measure, it is not worth giving up measurement completely. Effectiveness testing is one of the key points of a content strategy. However, it is worth noting that different companies have different goals and expectations regarding the measurement, and thus - it cannot be reduced to a common denominator. Generally, marketers are trying to determine how much money was invested in the campaign and what the return on investment (ROI) was. ROI may or may not have a monetary value. An example is a hypothetical social campaign aimed at reducing exhaust emissions and thus reducing social costs. According to experts from the Content Marketing Institute, measuring the effects of content marketing activities can be divided into four categories.

Measurement of motion parameters The basic traffic parameters are the number of page views, visits, unique users, time spent on the website, bounce rate and the number of downloads in a given time period. the value of a India WhatsApp Number List campaign to your brand. Based on traffic parameters, user engagement can be assessed, also in terms of the shopping funnel. What the selected traffic parameters mean in practice: – a large share of new unique users – it signals that the text has attracted people who have not previously been in the ecosystem of a given brand. And a new user is a potential new customer.

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A much higher than average number of PV/UU – this means a lot of hyperlinking within a single text. The text could be so engaging that users went to its next subpages or simply browsed through the photo gallery. – time on the website – is one of the most important quality measures. If the average time on a given text is greater than the average time on the website, it means that the target group has been strongly involved in the message and will probably be eager to read more texts published on the website. Engaged readers are your brand's most valuable asset because they are more likely to convert.
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