Watch your send frequency

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Do U want 2 rcv a msg that lyk dis from ur fave brand? Neither do we. Sure, there are only 160 characters to use and you want to make the most of them, but text speak is annoying and unprofessional. Avoid abbreviations where possible because they make texts harder to read. Stick to common ones if you must use them.

Take this example from Ulta: Instead of writing out “24-piece,” the USA Phone Number List company wrote “24 PC.” Most people can figure out what the message means, but it takes time to translate. The capitalization doesn’t help — a PC is, to most, a computer.



Make the best of your limited space by starting with something exciting. Flag a sale as “4 hours only!” or let SMS subscribers know when a deal is on its way out by telling them it’s their “LAST CALL” to shop. You can also just start with the goods. “BOGO” and “50% off” are things customers love to hear. Crafting the perfect SMS marketing message takes more time than you have characters, but doing it right pays off.