What is a digital trafficker and what does he do?

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Bappy
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Joined: Thu Jul 28, 2022 8:43 am

What is a digital trafficker and what does he do?

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In recent years there has been a lot of talk about the professions that digital marketing encompasses and among them, there is the figure of the digital trafficker . What is a digital trafficker and what does he do? Well, in this article we are going to answer these questions quickly and concisely. What is a digital trafficker? The digital trafficker is in charge of capturing digital traffic in a qualified manner. We refer to traffic generation through online advertising , which includes advertising in Google Ads or Facebook Ads, among other channels. So a digital trafficker is a "new profession" that has been on the rise in recent years, but it is the manager of advertising platforms so that we all understand each other.

What does a digital trafficker do? The next question that we are going to address in this blog is, what does a digital trafficker do? It is responsible for thinking, carrying out and optimizing online advertising campaigns. To capture qualified traffic, you phone database
must have a deep understanding of the company and its objectives and, in addition, notions of copywriting to capture the user's attention, knowledge of image editing and digital marketing to know where each user is in the sales funnel. and impact you in different ways. How does a digital trafficker help your business? Now that we know what a digital trafficker is and what it does , let's see how it helps your business:

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Capture new customers who will buy in your online store or visit your website Make strategies to get leads and therefore generate a wide database that you can include in other marketing strategies such as email marketing Get close sales with retargeting. That is, it impacts those users who, for example, have left an abandoned cart. This way you can get sales from people already interested in your business. You increase notoriety or sales, or meet company objectives quickly and efficiently. You get more sales by reducing the budget spent on advertising thanks to optimization. We hope that we have been able to clarify the doubts about this figure of digital marketing. If you need specialists in online advertising , do not hesitate to contact us . We are your marketing agency!
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