Marketing lessons you can learn from great companies

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Bappy
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Joined: Thu Jul 28, 2022 8:43 am

Marketing lessons you can learn from great companies

Post by Bappy »

The constant renewal of companies and their investment in innovative projects are usually more than enough reasons for new entrepreneurs to throw in the towel before starting. Although it cannot be denied that the marketing strategy of a powerful company will be more fruitful than that of a company that has just started, the reality, as we already told you in a previous post, is that marketing is not the engine of companies, because on the contrary, it is one of the strategies selected to achieve organizational objectives. "Marketing is a way to make yourself known as a brand, but before taking that step you have to set the company's objectives." Next, we will tell you in greater detail some of the most effective methods of digital marketing and to make it easier to understand we will give you as an example the company Domicilios.com , a home delivery company that managed to become a leader in the sector thanks to its impeccable organization.

Marketing lessons you can learn from great companies Email marketing, a friendly way to retain customers Think for a moment about how many web pages ask you for your email to register so you can be up to date with all the news. This proposal, which is quite innocent, turns out to be a way to create a client agenda. Through discounts, making them the first to discover new products or phone database even with VIP products, customers feel important and end up building loyalty to the brand. SEO, that popular concept that everyone talks about SEO , which is the set of techniques that allow positioning in the first search results, is a very intelligent way of achieving the objectives, because the container of the content -the web and the pages that compose it- is fine-tuned, and off-page strategies that ultimately determine positioning -link management-. Finally looking at Domicilios.com , we can see that the appearance of its pages is fluid and easy to understand.

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Also, and this is very important, when switching from one device to another, the appearance of the content adapts to the different screen sizes. This, which would be the interface, ensures that the customer experience is good, which, added to the good load, guarantees that they not only like it, but also want to repeat the use of Domicilios.com in future purchases. In parallel, your page receives links from blogs, newspapers and e-commerces. This arrival of good quality links is what is called link building and makes up the off-page SEO strategy. As Domicilios.com is a good company, other pages are interested in it and write how we are doing about its good management or the quality of its products. As a result, search engines interpret this as a vote of confidence from trusted websites, making indexing easier.
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