What is innovation culture and why apply it

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sobitaplabony
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Joined: Thu Feb 02, 2023 7:22 am

What is innovation culture and why apply it

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Much is said today about the culture of innovation and the organizational environment, especially among entrepreneurs and entrepreneurs eager to rebrand. But, after all, what does the culture of innovation represent for a company and why is it fundamental? When we imagine innovation, we automatically think of geniuses, like Elon Musk, Steve Jobs or Mark Zuckerberg, or other entrepreneurs who were very successful with outlandish ideas. That's part of innovation, to be sure, but the process up to that point is far more arduous and less glamorous, especially in the ongoing digital transformation . First, it is important to point out that innovating is not just creating something different and new, but often having the ability to reinvent the old.

It is after all about finding new means and procedures to increase business efficiency, taking advantage of possible external and internal opportunities. corporate intelligence Corporate intelligence, replacing competitive intelligence, is part of an organizational culture model based Costa Rica Phone Number List on collaboration, innovation and team performance. Here, the intention is to create a notion that the company gains as a whole with joint development and not an internal competition between employees. From this collaborative condition, innovating ceases to be a concern to rise to a higher hierarchical position in the company and becomes a collective conscience. Therefore, a culture of innovation presupposes a collaborative environment, in which ideas, regardless of position, are considered.

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New problem solutions Innovating is not just creating the new, but rethinking the old to bring better results, whether for the internal customer (other areas of the company or the form of internal management), or for the external customer (new products, services or facilities). Therefore, it is a search for conditions of greater efficiency and optimization. In this sense, a culture of innovation strives to identify a need, failure or alternative for improvement and, through strategic planning, propose a new solution to the problem. innovative projects The development of innovations is the final conversion of research and tests, adding knowledge and connecting information for the development of new products and services, or improvements in internal logistics.
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