Understand how micro moments are changing the buying journey

You write and read about the phone number list data here
Post Reply
sobitaplabony
Posts: 111
Joined: Thu Feb 02, 2023 7:22 am

Understand how micro moments are changing the buying journey

Post by sobitaplabony »

Influenced by the huge increase in searches for information, products and services on the internet, Google created, in 2015 , the concept of micro-moments of consumption. This concept is perhaps the most basic for us to understand digital marketing and how it should evolve from now on. It is a theory that describes the immediacy and, to some extent, disorderly way in which people relate to brands online. In this article, you will understand what micro-moments are, how they impact people's purchasing decisions and, therefore, how brands should be prepared for them. Read to the end! What are micro-moments? Think back to the last time you did an internet search.

It was probably the need or impetus to solve a simple problem, like replacing a broken item, answering a question, or finding a certain location. By doing so, you experienced a micro-moment, and chances are high that this search was on your smartphone. These devices are decisive for Chile Phone Number List the existence of micro-moments of consumption. Before them, online surveys did not play such an active role in people's lives, as computers are not as practical as cell phones. In other words, you even intended to know about a certain subject or product, but you were constantly betrayed by your memory. When he was finally in front of the computer, perhaps hours later, he no longer remembered what he wanted to look for.

Image

Smartphones allow you to immediately answer questions, as they are always at hand, and become more practical as their technology evolves. Let's see, then, which are the 4 types of micro-moments provided by cell phones. “I want to know” moment If you've heard about a relevant product, concept or fact and you're looking for more information on the internet, you're living in an “I want to know” micro-moment. The interesting thing about this moment is that it represents a gateway to consumption, driven almost exclusively by curiosity. That is, it increases the need for brands to describe their solutions in more detail.
Post Reply