Learn how to use Google Analytics once and for all

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sobitaplabony
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Joined: Thu Feb 02, 2023 7:22 am

Learn how to use Google Analytics once and for all

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Do you know how to use Google Analytics? This excellent and free tool made available by Google can be a great weapon for your company to achieve something extremely relevant in any digital marketing strategy: metrics. That's because Google Analytics helps you measure practically all the information related to the flow of your website or blog — origin of clicks, dwell time, bounce rate, access to content, etc. The analysis of this data is a phenomenal source to verify the functioning of the strategies and to plan actions that consider the trends of the marketing . Bear in mind that one of the greatest advantages of digital marketing is precisely the possibility of measuring results at their most diverse levels, observing the behavior and reaction of the public in virtually zero time.

Check out the continuation of our article to learn how to use Google Analytics in the best possible way and obtain relevant metrics for your business! Understand Google Analytics Google Analytics is one of several free tools provided by Google. It is used to generate, monitor, analyze and Hungary Phone Number List process data regarding how the user behaves on websites, blogs and applications. This data is very relevant to understand whether the actions taken are working and what can be done to improve. Google Analytics also helps to improve page ranking, providing relevant information for the process. However, it is common that many entrepreneurs do not know about the tool or do not understand that it can be used in conjunction with several others to broaden the spectrum of analysis, such as Google Ads, Google Trends and Google Console.

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Know what metrics you're looking for Google Analytics works with many indicators that can answer essential questions about your website. This type of knowledge is important to devise better digital marketing strategies and verify the return that the current ones are having. Among the possible data, we can list the following: ability to monitor the profile of logged-in users accessing your site; which are the most visited pages; length of stay in each one; conversion rate; types of devices used; location of visitors by region and city; source channels; real-time information such as the number of online users and comparisons with the competition. For a good analysis, it is necessary to cut and select the relevant metrics to obtain accurate data. Thus, it is better to know which are the correct indicators by analyzing smaller fields and later integrating the results.
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