Business Intelligence and Marketing find out what this relationship is like

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sobitaplabony
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Business Intelligence and Marketing find out what this relationship is like

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Decisions made by companies were based on trial and error, and for a while it seemed to work. The accumulation of experiences lived by leaders was the main factor taken into account for decision making. With the advancement of technology, in particular access to information, the competitiveness of the market has become fiercer. From then on, the need to make intelligent and precise choices entered the daily routine of organizations. Some departments, such as marketing, began to seek more and more data, resulting in an empire of data about their market, customers and competition.

However it was not enough, it was necessary to know how to analyze them correctly. It was from this scenario that Business Intelligence was created, providing the necessary support for collecting and managing data accurately. Want to better understand how to use the tool and how Estonia Phone Number List marketing can use it? Continue reading this article and learn how to benefit from this relationship! What is Business Intelligence? First of all, we really need to understand what your concept is. When we talk about Business Intelligence (BI), we are talking about nothing more than business intelligence. The process is given by the collection, organization, analysis and monitoring of insights to assist managers in decision making.

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In many places BI is treated as a tool, but it is much more than that. We are talking about a concept of processes allied to an information system that aims to obtain more strategic choices. For you to definitely understand BI, you need to understand its three main pillars: data collection: it is understood that all information related to the company is some valuable information. During the process, all internal and external data is captured, such as the market, competition and customers; organization and analysis: by concept, all information needs to be available at all times. The database must be organized and cataloged to facilitate decision-making; action and measurement: no matter how much data is captured and made available, this will not guarantee success.
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