5 digital marketing books to read in 2019

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sobitaplabony
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5 digital marketing books to read in 2019

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I want to learn more about Digital Marketing, but the information is all scattered. Where is complete and reliable material for me to study? If you've ever wondered about something similar, know that you're not alone! The ease of resolving specific doubts is great, but when the idea is to delve into the subject, what we find is a sea of ​​shallow articles. Thinking about it, we brought you 5 very comprehensive digital marketing books for you to read in 2019 that will help you to dive headlong into this world. Come on! 1. The long tail Have you ever heard of the term long tail or long tail in digital marketing? If so, you will further expand your knowledge by understanding what long tail strategies mean in the business world — more precisely, in the impact of sales.

If you've never heard of it rest assured! Author Chris Anderson was concerned with bringing the subject in a way that people from all areas understand the main idea and are able to apply it in sales strategies. 2. Marketing 4.0 Considered the father of modern marketing, Philip Kotler Kenya Phone Number List brings in this book the continuation of the previous work Marketing 3.0, but now focused on bringing ideas on how to engage the customer in the digital age with strategies increasingly focused on human beings. As a consequence of this new approach, the actions are aimed at all customer behavior, from helping them to understand more about a subject, showing that there are other ways to solve a problem, to finally helping them in an even more direct way to get rid of this problem, at which point their products are offered.

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With the entire market turning to these stocks it's imperative that you understand what's going on behind that big curtain. 3. The Art of SEO If you want to go even deeper into the strategies that make up digital marketing, then this book is perfect for you! SEO comes from search engine optimization and focuses on bringing more visibility to your business in unpaid areas of search engines such as Google, Youtube, Yahoo etc. In other words: it's “free” visibility for your business! The book is written by 4 big names in the area. Among them, Rand Fishkin, one of the founders of Moz and Sparktoro, contributing to the market with both analysis tools and strategic content for you to implement.
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