Paid or organic media This is a very common question among entrepreneurs who are starting to invest in digital marketing to make their brands known and increase conversion. However, as we will see, they are not mutually exclusive, but complement each other. Most likely you've already seen that social networks and search engines guarantee the paid media option, right? Boosted posts, banners on websites, ads views, sponsored searches, there are several paid mechanisms available — maybe that's why this type of ad generates both anxiety and fear at the same time. After all, ensuring that the brand reaches the consumer seems better than hoping that happens, right? Well, when it comes to the digital consumer and the internet, this logic can be full of holes.
To find out how to make an investment in paid media that will bring returns for your company, check out these 5 unmissable tips! 1. Structure the campaign All digital marketing strategies ( inbound marketing , email marketing, content marketing, remarketing, among others) are Kazakhstan Phone Number List based on being able to optimize organic reach, that is, making the customer attracted to the brand. For this, we use SEO (Search Engine Optimization) techniques and social media algorithms in our favor. However, it is always possible to expand this reach and reach potential customers faster, using SEM (Search Engine Marketing) techniques — which is basically the idea of paid media. That is, the use of this feature is, metaphorically speaking, a shortcut, but a very risky one that can easily make you get lost.
This means that it is not enough to simply spend a large amount boosting publications or raising search engine rankings, as this, done without targeting, can just become a shot that will backfire. Many entrepreneurs focus hard on how to make their digital marketing campaigns work in organic reach, but are careless when it comes to paid media, as if the mere fact of investing money would bring results. However, when it comes to investing in paid media, care must be as much or even greater than working with organic media. Not just for the value itself, but for the possibility of exposing your brand in the wrong way. When the reach is organic , there is a high chance that the consumer will contact the product or service with interest. After all, it got there “naturally”.
tips for planning paid media purchases
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