Marketing ROI what is it and why is it important

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sobitaplabony
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Joined: Thu Feb 02, 2023 7:22 am

Marketing ROI what is it and why is it important

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One of the most important factors for a company's marketing work is to have complete knowledge about its ROI, that is, the return on investment that will be obtained with the campaigns. This aims to improve the administration of your advertising actions and obtain greater control and security in relation to your financial investment. If you don't quite understand how this marketing ROI concept works, you don't know how to calculate it or even how to optimize it to increase your financial return, then this text is for you. We will see the value, which types exist, how to calculate and actions to improve your company's ROI. Stay with us and learn more about it! What is Marketing ROI and why is it so important? The acronym ROI comes from the English “Return on Investment”, which means return on investment.

Basically it is a metric used to discover the return obtained on a given application in marketing. The ROI is usually presented in percentage to facilitate the understanding of values ​​and future projections. Knowing this data is very useful, because it is through the calculation of Jordan Phone Number List marketing ROI that we will be able to “equalize” the different results of your investments in this area. The ROI values ​​referring to your marketing activities are the catalysts for whether you continue (or not) investing in certain stocks or need to make adjustments to your strategies. What's the difference between the ROI of content marketing and traditional marketing? Generally, costs in content marketing are lower, as this work is focused on generating leads and organic traffic through the creation of relevant subjects for the public.

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With this expenses with paid media are reduced, after all, the expenses of publishing blog articles are much lower than those of advertising on TV, radio, magazines, newspapers, billboards or even on the internet. Another big difference is related to the monitoring of results: traditional marketing does not have the measurement capacity of digital. In this format, it is possible to obtain various data and precise numbers about the audience and its behavior, quickly and safely. It is also possible to find out how many consumers contacted you after discovering your brand on the internet.
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