This phenomenon is known as retargeting

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Soma
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Joined: Tue Feb 07, 2023 6:08 am

This phenomenon is known as retargeting

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There is also the cost per acquisition, in which the company pays if the user performs a programmed action, such as buying, filling out a lead, etc. In conclusion, ad formats and billing methods vary. We are left with a curiosity: have you noticed that most of the products or services advertised in banners and videos are similar to the products or services you researched previously This does not happen by chance. Remarketing and Retargeting Imagine that you are interested in buying a pair of shoes and you search Google for the term. You visit an online shoe store, but leave the site without making a purchase.

Then, you begin to notice that several websites you visit display advertising banners with more advertisements for that online shoe store. Weird is not it? Not for the Lebanon Mobile Database Google Display Network, which was able to map your previous searches and thus present results aligned with your interests. an English word that describes the practice of re-impacting an audience that has already visited your website. By adding cookies to the users' browser, a company is able to track the products or services of their choice so that, if they have not completed the purchase, they can once again show ads for their products

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Services on the banners of the sites they access – including on your own website. It is a way of trying to recover the purchase that has proven results. According to a study by retargeting campaigns have a considerable impact on conversion capacity, as the audience that receives such ads is between 50 and 60% more likely to make a purchase than the audience that does not. it received. Remarketing works in a similar way, but in this case, personalized content is shown through email marketing. Imagine you have just accessed a travel shopping website, you register to be able to see the offers, but in the end you give up on the purchase.
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