Difference Between Copywriter and Ux Writer

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joharahman
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Joined: Sat Feb 11, 2023 8:40 am

Difference Between Copywriter and Ux Writer

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Here are 7 differences between copywriter and UX Writer that you need to know. Writing Techniques Story telling and soft selling are writing techniques that are closely related to copywriting. Usually the content they create consists of several series of words, such as articles. Whereas a UX writer has writing techniques that are shorter, denser, and easy to understand. And the content they create, usually consists of words and pictures, or words and videos. Purpose of Writing A copywriter writes content that aims to influence readers by educating them in advance, so they understand and are interested in the products or services offered. Meanwhile, writers aim to create content that is commonly used for advertising purposes.

Working Method When they become copywriters, they can usually complete the work on their own. Unlike a UX writer, they discuss a lot and work closely with product managers, engineers, UX researchers, designers, and heads of business. Writing Character The characteristic of copywriting is writing South Korea Phone Number List short content. Because advertisers only have a little time to catch people's attention at the beginning, for example, people pass billboards for only 3 seconds on the street. In UX writing, the writing character is even shorter than copywriting. Because space is often limited, such as writing on buttons, the UX characteristics of writing must be clear, concise and help users understand writing content.

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Type of Writing Skill Copywriters need writing skills that can use effective and persuasive sentences in conveying advertisements so that message recipients can do what we want. Meanwhile, UX writer requires skills to be accustomed to writing content that is able to convey clear intentions with just a few words. 6. Implementation of SEO Copywriters apply SEO only when writing in digital media and spreading it online. For example on Facebook or Instagram ads, company website landing pages or articles that are hard selling . Meanwhile, UX writers don't need to apply SEO principles at all in their writing.
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