Thanks to automation tools and the development of AI (Artificial Intelligence) it is increasingly possible to monitor the results obtained and the ROI (Return on Investment) in real time. Undoubtedly, being able to closely monitor how our actions are performing is one of the great benefits that digital marketing brings us since it allows us to control expenses and executive email list correct the course in case of errors, something that with traditional media such as press, radio, television is even unthinkable. ADVANTAGES OF DIGITAL MARKETING The great growth opportunity offered by digital marketing makes it practically an essential tool for brands and/or companies that are seeking to position themselves, grow, increase sales and attract customers.
However, there are other advantages that we list below affordable costs Adjustability and control in real time Segmentation Measurement and evaluation of results WHAT IS THE GLOBAL TREND REGARDING MARKETING? Marketing agencies learned to adapt to the new consumption patterns of users and understood that brands were not important. In this sense, after the arrival of the internet, the establishment of social platforms and all those online media, they assimilated that the consumer is the one who has the power of decision after verifying, checking, comparing and analyzing. For this reason, the combination of techniques such as inbound marketing, content marketing , social network marketing, performance marketing , influencer marketing.