Marketing Manager Skills That Pay the Bills

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kamrul011
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Joined: Tue Feb 08, 2022 7:23 am

Marketing Manager Skills That Pay the Bills

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If you do everything in this guide, you'll be better prepared to dominate your business marketing, earn more money, and propel your career as a marketing professional.The problem is that marketers are often locked into tasks that don't really get things done. Then they are blamed that leads have not increased.We need to take back control, but that first means taking MORE RESPONSIBILITY and figuring out which tasks lead to serious ROI. If we do this and prove which activities are winning, we will get more than just more money – we will have the freedom to do what we want when we want, and the respect we deserve.Throughout the guide, 25 marketing managers share their most important marketing tasks! Here are a few to get you started: ContentsWhat is your most important marketing task?The Ideal Marketing Manager (The Top 9 Marketing Skills Diagram That Pays The Bills) Bill paying skills - why do bosses give raises?Biggest soft skills that pay:Here are the highest paying marketing jobsWhat is your most important marketing task?Ideal Customer – Start with WHOUnderstand their painIf you deeply understand a company's ideal customer, you can be a kingpin All your marketing can then depend on the ideal customer, their pain points and the reasons why they choose your company.Here's an example of how we've done it in the past:Courses related to Ideal Customer WorkWhat is your most important marketing task?Brand / Positioning - Understand and then sell the problem. Storybrand, where customers come from.

The language they use.Understand and then sell the problem.Create a Story around their transformation with Storybrand What do your customers really think and what language do they use?What is your most important marketing task?Strategic Marketing Planning + Distribution. What are your top 3 digital marketing channels to own – the top 3 non-digital ones? Go deep.Where do your current customers come from?Based on that, what are your top 5 digital marketing channels to own?What are your non-digital channels you can tackle?Social - Building an audience, content proliferation systems + remarkable content.Build an audienceContent Proliferation Systems + Noteworthy ContentWebsite Strategy - 5 things to turn your website from a CREDIBILITY website to a MARKETING website.5 things to turn your website from a CREDIBILITY website to a MARKETING website In-Person Marketing – Own 2-3 events per year. Find out what works - then scale, niche matters.Own 2-3 events per year hardFind out what works - then scale (niche matters)Traffic - SEO/PPC - 5 things you should be doing for SEO if nothing else. 5 things you should do for PPC if nothing else.5 Things You Should Do For SEO If Nothing Else4 things you should do for PPC if nothing elseAnalytics - Types of analytics and data for each key platform, ways to improve your site based Phone Number List on Analytics, advanced techniques Ways to improve your site based on analyticsWe Asked Marketing Managers - "What Tools You Couldn't Do Without" - Here's What They Said:


Public Relations - Public Relations Basics, 5 Ways Small Businesses Can Crush Public Relations, Mixing Social, PR & Strategic Partnership PR Basics Everyone Should Have3 Ways Small Businesses Can Step Up Their PR GameMix social, PR and strategic partnershipsConclusion - It's time to take offWhat is your most important marketing task?Create SMART goals, create, measure and optimize campaigns “In my opinion, the most important tasks for a marketing manager are: - Create, measure and optimize client campaigns around their SMART goals/business objectives. – Communication and transparency with clients and other team members so that everyone has a pulse on the account. – Looping the loop on projects to see if you've been successful or if you're "learning ahead" for something tangible.– Darrell Kramin, Head of Digital Marketing at Bluespire Marketing Marketing manager skillsKeeping information flowing through sales and marketing teams “Marketers are the glue that holds it all together. They are the beating heart of the sales/marketing organization and ensure that information flows seamlessly so the organization can keep moving forward. – Courtney Algeo , Marketing Manager at Horizontal Talent
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