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Email Newsletters and Content Notifications: a Direct Comparison

Posted: Wed Mar 30, 2022 11:24 am
by habib201
We use ConvertKit for our email marketing and proudly recommend them as a marketing partner. Learn more here . Remember when email newsletters were the last and greatest thing in online marketing? Remember when you could add a form to your sidebar that just said “Sign up for my newsletter” and people would join your list in droves? Unfortunately, those days are over. In today's crowded online market, getting email subscribers is a lot more complicated than it used to be. Most people are fiercely protective of their inboxes, and we're understandably hesitant to sign up for another newsletter we won't have time to read. What people do want, however, is good content. They want helpful, useful, and entertaining articles, podcast episodes, and videos that will make their lives easier and solve their problems. As a content marketer, what does this mean for you? Is the newsletter off? If you're considering offering a newsletter, should you put the idea aside? If you've been sending a newsletter for years, should you stop? First, you need to find the most efficient (and subscriber-friendly) way to post content and send it to your email list.

Let's look at the pros and cons of two popular email types for content marketers: email newsletters and content notifications. Option the industry leads send a newsletter by e-mail A traditional newsletter is usually sent out on a regular schedule (often weekly or monthly) and typically includes a branded HTML header, greeting, and lead article. Not all newsletters look exactly like this, but many do. A newsletter may also include links to publisher content (or curated content from other sites), badges, coupons, featured photos, or special offers. Think of a newsletter as a collection of articles, instead of a standalone piece of content. Here are some examples: Warren and Betsy Talbot of Married with Luggage send out a newsletter every Sunday morning. It's called 'Notes from Marriage with the Baggage Life Lab' and includes a collection of personal stories, links and photos from their life abroad.

Every other Saturday, Pamela Wilson of Rainmaker Digital sends out a beautifully formatted newsletter from her company, Big Brand System. Her newsletter, The Weekend Digest, includes a collection of engaging images, links to Pamela's blog and other relevant content handpicked by Pamela and her team. Benefits of sending an email newsletter You've committed to a set publishing schedule If you announce that your newsletter will be published on a particular schedule (eg, every Monday), your reader will be expecting your email on that day. Presumably, you'll be more motivated to get your email out if you know your audience is looking forward to it.