Google Testing b2c email list Product Listing

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sk58963
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Joined: Thu Jun 09, 2022 11:58 am

Google Testing b2c email list Product Listing

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Ad Filter Buttons on Mobile, Including In-Store Availability Google Shopping has grown immensely as a traffic source for b2c email list advertisers over the past year, particularly on phones. Looking at growth by device type, Merkle advertisers saw a 162% Y/Y increase in phone Product Listing Ad (PLA) clicks in Q1 on average, far outpacing desktop and tablets. Along with doubling the size of PLAs on mobile devices and increasing the frequency with which these units appear on mobile search results, Google continues to test a variety of different mobile PLA formats and features to aid b2c email list in that growth. One new mobile PLA feature that we’ve noticed recently is the addition of filter buttons below PLAs. We have seen three different buttons showing up; In store, Top Rated and Price Qualifier (ex. Up To $130).

While tests in which Google automatically filters products based on superlatives found in the query (such as ‘best coffee grinder’ featuring only top rated grinders) have been well documented, these new buttons appear to show up b2c email list for general searches that do not feature superlative qualifiers. Below you can see an example for b2c email list the search “keurig coffee makers”: Once a user clicks through one of the buttons they are directed to a Shopping page featuring only products that meet the specifications of the button selected. Potential Impact for Advertisers If these buttons catch on with b2c email list searchers, they have the potential to impact which products users purchase, as well as the likelihood of a product being picked up in store.

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For advertisers with brick and mortar stores, the ‘In Store’ button makes it easier for users who prefer to pick up a product in store to find those b2c email list brands which can offer that possibility. In fact, we have already observed a rise in online purchases with in-store pickup selected on mobile for clients that are running Local Inventory Ads (LIA), beginning in mid-May. For one advertiser, in-store pickup orders have roughly tripled in the last month. This seems to confirm that users are making use of these buttons, and leads us to believe we should also expect to see an increase b2c email list in traffic for products that fall below the price ceiling of the price point button. Similarly, products that have strong product ratings will likely see an increase in traffic because of the ‘Top Rated’ button.
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