Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day. Being wrong might hurt you a bit, being slow will kill you.
Resources
Here too, a pragmatic and phased approach is preferred. for new Turkey Phone Number and a new data infrastructure too quickly.
Example: at a retail company, without the applications being clear, a marketing stack was immediately purchased, partly because there was still a budget left that year. The first campaign ideas quickly showed that this environment was not suitable.
The tip is to really be patient. In this phase you can also build up legacy . You don't have to have the most fantastic application and a few shortcuts in the data are fine. This is also the phase when a 360 degree customer view is not yet necessary. Unlock the data required for the chosen marketing applications. An additional advantage is that investment decisions are approved more quickly if they are based on concrete successes.
Also realize that today it is not always necessary to purchase expensive technology, but that there are more and more (cloud) solutions that make it possible to start very pragmatically, scalably and agile. Without complicated IT accessories.