Cold Transferring a Call:
Refers to connecting a caller directly to another person without first speaking to that person yourself. The recipient has no prior knowledge of the call or the caller's situation.
Not ideal for real estate cold calls: It can create a disjointed experience for potential sellers, as they haven't been introduced to the situation.
Brent Daniels' Cold Calling:
Focuses on transparency: Afghanistan Phone Number List He emphasizes being upfront about it being a cold call.
Prioritizes brevity: The goal is to quickly assess the prospect's interest within a short timeframe.
Highlights value: He suggests focusing on the potential benefit the prospect can receive (e.g., fast cash sale for their property).
Would Cold Transferring Be Used in Brent Daniels' Approach?
Generally, no. Daniels' approach emphasizes building rapport and understanding the seller's situation. A warm transfer (where you speak to the recipient first and explain the caller's situation) is a better choice.
A cold transfer might be used as a last resort if the seller specifically asks to speak to a colleague who specializes in their situation (e.g., pre-foreclosure). But even then, confirming the colleague's availability first is crucial.
Summary:
Cold transferring and Daniels' approach address different parts of a real estate cold call.
While Daniels emphasizes rapport and understanding, cold transferring bypasses that.
Warm transfers are a better fit for building rapport and introducing the seller to the purpose of the call.